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  These documents were only available to dealers at the time.  

Please excuse the low quality of some of the pictures.  I had to try to use fairly high compression to keep the size of this site under control. Please be helpful and send comments here. 

Dealer Only Literature

1978 Dealer Photo Releases
Promoting the upcoming redesign of the Capri.  These were probably part of a "Model News" packet.


1979 Detroit Auto Show Guardsman Promotion
Very very odd...

1980 Advanced Product Highlights
Early 1980 Capri Specs.

1980 Capri RS Turbo
Shows the Capri hood "bulge".

1980 Product Value Packages
Shows how to order a "Value Package" Capri and the upgrades.

1981 Lyn St James Promotional Photo
Shows her in action in the 1981 Kelly American Challenge.

1982 Product News
This came as an Autoshow Packet

1982 Ad Planner
Suggested dealer ads to be placed via newspaper.

1982 Accessories Book
A few fun things to see...awesomely 80's Tape Stripes and LOUVERS!

1983 Product Value Program Sales Action Kit


1983 Product News
An early look into the 1983 Model Year.

1984 Mercury Product News
A pre-release dealer promo packet.


1985 Product News
An early look into the 1985 Model Year.  Dated 8/31/84.  Notes the dropping of the "RS" designation for the "5.0L".

1985 Ordering Guide
Codes and ordering information for a sales manager to write up an order for a 1985 Mercury Capri.  Scanned and sent to me by Brent Abrams!  Thanks!

1985 Mercury Ad Planner
Sample Ads From 1985


1985 Mercury Advance Product Guide
85 Capri standard features and options.  Printed September 1984.

1986 Ford Model News
An early look into the 1986 model year.


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asc McLaren and Fox Bodied Mercury Capri Cars